With the tagline “Welcome to Fabulous,” the brand needs to be fabulous in every way it presents itself. This credo led to the launch of ULTA’s Fab Photo Facebook App, a fun and interesting way for consumers to engage with the brand. Through the usage of facial recognition technology, users are able to easily create and post their own virtual makeovers. They simply select a photo, register the eyes and lips, and they’re ready to play with everything from blush to brow. The app also allows visitors to socially share their makeovers with others. Here’s a quick video that walks you through the functionality.