Jeep

We introduced the all-new Jeep Renegade to Brazil through broadcast executions, romantically paying homage to the country’s fascinating array of terrain. The moody melody of film gave Renegade instant credibility as the affordable escape to discovery.

The print executions were an integral part of Renegade’s domestic launch efforts. The branding credo was simple. A commitment to the boundary-free lifestyle of today’s adventurous millennial. Its niche was a combination of nimble off-road prowess, convenient size, and appointments that are equally suited for any exploration urban life
has to offer as well.