BIO
Terence has become a talent known for provocative work. Work that has not only helped build successful brands but also made his name a fixture in both national and international award shows. He continues to make his mark by energizing such well known brands as Alfa Romeo, Jeep, Zales Corporation, Hyundai Motor America. Summer’s Eve, The Patron Spirits Company, Ulta Beauty, and Metro PCS.
His history provides ample proof that creative and entrepreneurial traits can peacefully coexist in one individual. An art director by trade, he was the cofounder and head of Shift Advertising, the urban marketing initiative for The Richards Group. During his tenure with Shift, he helped solidify brand sexiness for high profile clients like Dr Pepper, Hyundai Motors America and Absolute Vodka.
Launching Shift Advertising wasn't his first trailblazing effort. He was also one of the founding members of Pyro, where he helped turn Hummer from a utilitarian workhorse into a sought after, iconic vehicle. He also created notable work for highly coveted brands such as Dr. Martens Apparel and Footwear, id Software, Oxygen Inline Skates, and the Dallas Mavericks.
Terence came to The Richards Group from Southern California, where he honed his automotive chops on Mazda while at Foote, Cone & Belding. Prior to that, he was at GSD&M, where he helped re-launch Southwest Airlines and Wal-Mart.